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Your Practice Brochure

How to Write, Tailor, or Update your Practice Brochure to Enhance Your Therapy and Protect Your Clients and Yourself

No matter what you call it (“Welcome to my practice,” “How I like to work with clients.” “What to expect in therapy,” etc.) your practice brochure is the foundational document of your practice. This class will help you optimize it and tailor it to your way of working.

Your patient brochure should be more than just some basic information about your practice. Why?

- It is a powerful way to socialize clients to your models, methods, expectations, and values. The more closely client and therapist are aligned in these the more successful the therapy.

- It builds the alliance because clarity leads to trust and trust to depth. By proactively addressing dozens of issues it demonstrates both your expertise and your openness.  We all know that the alliance is the  largest factor in therapy outcomes. 

- It can raise the complex legal, interpersonal, and clinically crucial issues around confidentiality. This lays the groundwork and narrows the focus for better discussions of the specifics. 

- By addressing so many issues it prevents misunderstandings, disappointments, and errors of memory. These often arise around the practical issues of payment, meeting and cancelations, and record making and keeping. 

By doing these tasks your brochure can improve your therapy processes, better your outcomes, lower your anxiety, and protect you from false allegations and complaints that are so distressing. 

In this class you will decide if what you are using needs some upgrading or tailoring, tightening up or expansion, or updating to match your current practices. 

- You will receive a Checklist of Essential Elements, explanations of why these are of concern or raise risks and we will discuss many variations of the elements with the pros/cons of these options.

- Please your current brochure to edzuckerman@mac.com upon registration, so he can prepare for your needs.

Register HERE: https://lp.constantcontactpages.com/ev/reg/3ehb9n6